Portfolio – Innovative

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Conceptualization and managing of entire digital marketing and communication of the brand.
Raised brand awareness through successful PR Campaigns resulting in 500k+ impressions
Aided in brand recall through various ad campaigns that resulted in more than 10x increase in engagement
Led a brand revamp through campaigns, directed and produced celebrity endorsed content resulting in younger & localized outlook

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Conceptualization and managing of entire digital marketing and communication of the brand.
Strategized the repositioning of the brand from Ispaghol to a lifestyle fiber supplement drink
Created brand repositioning through endorsements of fitness, lifestyle & celebrity influencers.

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Developed a new category through strategic consultation with the brand to launch an all-digital mediums
Created brand strategy & guide
Deployed various influencers from different digital platforms i.e. TikTokkers, TV Actors & Fashion Models to create launch collateral.

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Managing of entire digital marketing and communication of the brand.
Launch a legacy snacks company on to the digital band wagon resulting in brand uplift, recall & excellent engagement through functional & gameplay content.
Designed & developed various branding assets i.e. 3D designs of Mascots, packaging material, etc.
Managed various PR campaigns to introduce brand to newer audience & ignited nostalgic moments.

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Strategic consultancy for development of newer markets, improved customer experience & digitalizing the systems.
Consulting on improving & innovating business models
Strategic guidance on acquiring various international brands

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Developed content for Red Bull
Campaign generation & execution

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Created PR Campaign using beauty & fashion influencers to drive up outlet visits
Aided Body Shop in the various marketing campaigns

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Introduced & trained C-Level executives to deploy design thinking process in their decision making
Produced & developed various video collaterals to promote and engage student’s events
Produced & organized a celebrity fashion/lifestyle award show